Value #1 – Customer Centricity
Entrepreneurship is about making something people want.
The reason companies exist in the first place is to offer products or services that people want. Companies, accordingly, should be aligned first and foremost on the customer.
Understanding the customer is a superpower, no different from inventing a breakthrough technology or recruiting a world-class team, and is one of the strongest advantages that exists in business.
Questions to think about:
- Are you excited about talking with customers, even if it’s not in your job description?
- Being customer centric starts with wanting to make a difference. Do you think deeply about how to make a difference in people’s lives?
- How do you feel about understanding and accepting customers’ perspectives, even when they differ from your own?